ITequality is a proud member of the Los Angeles Gay & Lesbian Chamber of Commerce. We are also a registered Salesforce Implementation Partner. Find us on the App Exchange!

For more details about our work please visit our Customers Page Here.


Ashley Allen- Founder & System Architect

Email:  Ashley@itequality.com   Social:    LinkedIn     Pronouns:  They/Them & She/Hers

Email: Ashley@itequality.com

Social: LinkedIn

Pronouns: They/Them & She/Hers

Ashley Allen graduated from CSU San Marcos with a Bachelors in Mathematics and has been working exclusively with Salesforce since 2011. They are 7 times Salesforce Certified, have worked on 100+ Salesforce implementations. They are currently the leader of the Orange County Nonprofit User group and a founding member of Trailblazers with Anxiety Community Group. Ashley was a Dreamforce 2017 & 2018 Speaker and is a Salesforce “2018 Trailblazing Partner”

Prior Companies: Idealist Consulting, Autotrader/KBB, Verizon, Salesforce, Bluewolf.

Specialties: Apttus CPQ, Salesforce CPQ, Live Agent, Partner and Customer Communities and E-Signature Integrations.

Salesforce Certifications: Administrator, Advanced Administrator, Sales Cloud, Service Cloud, Community Cloud, App Builder, Platform Developer 1


Pankaj Verma- Founding Partner & Offshore Development

Pankaj has an Engineer's Degree in Computer Science and has been developing high end Salesforce solutions since 2011. He leads a team of developers who move projects forward around the clock. 

Prior Companies: Infosys, Capgemini, Deloitte, Grazitti

Salesforce Certifications: Administrator, Advanced Administrator, Sales Cloud, Service Cloud, Developer

Apttus Certification: Quote to Cash Certified 

Languages: English, French, Hindi and Punjabi

Email:  Pankaj@itequality.com   Social:    LinkedIn     Pronouns:  He/Him

Email: Pankaj@itequality.com

Social: LinkedIn

Pronouns: He/Him


Cameron Fielder - Salesforce Consultant

Email:  Cameron@itequality.com   Social:    LinkedIn     Pronouns:  He/Him

Email: Cameron@itequality.com

Social: LinkedIn

Pronouns: He/Him

Salesforce Consultant - Cameron has a Masters Degree in Creative Writing from Arizona State and a Bachelor's Degree from U.C. Berkeley and is a certified Salesforce Administrator. Prior to becoming a Salesforce Administrator, Cameron worked as an artist and entrepreneur, making greeting cards and t-shirts sold at stores around the country. He is excited to bring an intuitive, right-brained approach to Salesforce consulting. His ideal is to help clients implement scalable business solutions that are also elegant, colorful, and human-friendly. Cameron is a fierce advocate & ally for all LGBTQ people. 

Salesforce Certifications: Administrator


Rae Miller - Office Manager

Office Manager - Rae is currently working on her bachelors degree in biology. Before being an active member in the trailblazer community, she spent her time dog grooming and studying herbalism for western medicines. She’s a strong activist for women’s empowerment and looks forward to bringing encouragement energy for her team. Rae is also an enrolled member of San Diego’s Kumeyaay Native American Tribe.

Languages: English, Kumeyaay, German

Email:  Rae@itequality.com   Pronouns:  She/Hers

Email: Rae@itequality.com

Pronouns: She/Hers


Email:  Coraliz@itequality.com   Social:    LinkedIn   ,    Twitter     Pronouns : She/Hers

Email: Coraliz@itequality.com

Social: LinkedIn, Twitter

Pronouns: She/Hers

Coraliz Dereta - HTML Specialist

HTML Specialist - Coraliz Dereta is a Front-end developer, web designer and develops Salesforce CPQ Templates. She has 8 years of HTML experience and is a certified Salesforce Administrator. She graduated from ASU with a Bachelors in Graphic Design and has been developing websites since 2010. She was a Co-Chapter Leader for Girl Develop It Phoenix between 2014-2016, encouraging women to pursue a career in web development. She has been an active member of #PhxSalesforceSaturday since 2018. She’s also a proud Puerto Rican.

Salesforce Certifications: Administrator

Languages: English, Spanish


Email:  Dennis@itequality.com   Social:    LinkedIn     Pronouns:  He/Him

Email: Dennis@itequality.com

Social: LinkedIn

Pronouns: He/Him

Dennis Serrano - Consultant

Dennis is a PepUp Tech Student & actively learning Salesforce using Trailhead. Outside of work, you can find him at one of the Salesforce Orange County community groups or events. Dennis is an Ally to the LGBTQ community.

“After Pep-Up Tech administrator class course, I’m excited to make the full switch into working within the Salesforce community. I look forward to working with our outstanding team & providing trustworthy service.” 

Salesforce Certifications: Studying for Salesforce Administrator Certification

Languages: English, Spanish


Bernadette Armstrong- Accounting

Bernadette does all the company bookkeeping, invoicing and payment processing. She can be reached at Bernadette@itequality.com

Email: Bernadette@itequality.com

Pronouns: She/Hers


Itequality Marketing

For all marketing inquiries please reach out to our marketing team.

Email: Marketing@itequality.com


ITequality Proudly Partners with other Diversely Owned Businesses:


Hope Giselle

Author & Activist - Miami native Hope Giselle got her start in activism and facilitation while in College at Alabama State University. Helping to found and govern the conservative schools FIRST LGBT organization. Giselle graduated with a masters in Fine Arts as the first openly trans woman to do so and hit the ground running with her modern social take on trans and black bodies in public spaces. The 24 year old has now founded her own non profit organization (AllowMe) and works with organizations like HRC, freedom for all Americans, LGBT University and TransTech Social to help ensure that the voices of the communities she's a part of are heard. 

ITequality Thoughts: Hope is an incredibly ambitious & strong woman. We had the privilege of working with her for our social media where she was creative and on point with our LGBT messaging. 

Social:    Twitter

Social: Twitter